On a need to know basis...

KICK DRAW by Rhyen Ellis

Artist Rhyen Ellis draws kicks in a Bape-like style and has gotten some recognition from it! Check out his take on some well-known shoes featuring sneakers like Nike Air Yeezy, Reebok Shaqnosis, and the Converse Weapons. There are many more of his drawings on his Tumblr site, but we thought we should give you a peek. All drawings are done using Adobe Illustrator and can take anywhere from 45 minutes or more to complete. 

 

 

 

 

50 Cent Rockin' Shoeture

Look who we have wearing Shoeture now-- none other than 50 himself. He performed at the X Factor Finale wearing his silver hooks. Many popular media websites were buzzing about how well he did performing his new single, "Wait Until Tonight" and "In Da Club" with winner Astro and artist Tony Yayo. Keep an eye out for more big names sporting them out and about!

 

 

 

 


2111222212717 by YardieGoals

New Balance Goes Casual for Spring 2012

New Balance has been around for a while and are popular when it comes to running shoes. It seems as though they are breaking through with their new collection for Spring 2012. The 574 look simple, comfortable, and casual. The model comes in 3 colors that are sure to stand out or match your outfit but remain far from obnoxious! This new collection might just be what New Balance needs to gain as much popularity it has been experiencing over in England!

 

fragment design x Nike ACG Air Magma To Be Released Soon

You may have seen the "outdoor boots" look on the rise in footwear fashion lately. And, that is speaking for both men and women. Nike has got it's trendsetting ways in fashion by collaborating with some of the best artists and creative minds. This time, fragment design, an artwork collection of Japanese-bred Hiroshi Fujiwara [HF], took a large step in making the new Nike ACG Air Magma sneakers something to remember. If you are interested in seeing how he his clothing like became a staple in Japanese Harajuku culture, you can see some of his artwork here and read more about him here. Let's see if the side zippers will be a new trending fashion statement after the release.

 

Date of Release: Saturday, December 10th, 2011

 

Sneakermuseum in Cologne (Koln), Germany

Stussy is showing their past collaborations with several different companies in their Sneakermuseum. Brands they have worked with include big names such as Nike, Keds, Adidas,  and Vans. From 1980 to 2011, we can clearly see how influential Stussy has been in the fashion industry by simply looking at how they have changed our look on sneakers. It's no wonder the company is so well-known and appreciated. 

 

Shout out to all the Shoeture fans in Germany! 

{The Sneakermuseum is located in Koln}

 

MVP of the MPC Araabmuzik

Self-proclaimed "MVP of the MPC" is coming to Sky Bar in LA this Friday. The event is free but you must reserve your spot!


If you haven't seen his work, you are missing out some intense beats done in real-time {meaning he does not sit and edit them--just free flowing beats for your enjoyment on the spot}.


Araabmuzik is known for being Soulja Boy's producer and mixing mainstream hip hop with underground dance music. He is currently on tour for his album Electronic Dream and apparently working with Eminem and Lil' Kim so attend this event at Sky Bar if you are hoping for a preview after watching the videos below!






Sky Bar
8440 Sunset Blvd.
West Hollywood, CA 90069
323-848-6025
Call to make reservations for this Friday, November 11, 2011.

He is also playing at Drai's Hollywood on Sunday if you miss it.

Update Your Denim

Let's be honest. We all have the typical blue jeans in our closets and it seems so comfortable to reach for them because they will probably never go out of style. But, after spending more time trying to put together a different mix on top, why not switch out your bottoms instead? Get out of your comfort zone and into a pair of grey jeans. Change doesn't need to be drastic--just noticeable.

 


 

 

From left to right, then below:

Cheap Monday Grey Skinny  

Find it at Urban Outfitters

Naked and Famous Weird Guy (Grey Selvedge)

Find it at KarmaLoop

Obey Men's Juvee Modern (Raw Grey)

Find it at DefyBoardshop

 

These are just a few suggestions. If you've got some shoes or Shoeture you want to show off, grey denim is P E R F E C T.

 


ADIDAS Introduces the Megalizer

Being the sneaker-lovers we are, Shoeture stumbled upon some new kicks that are sure to give dancers a whole new reason to enjoy what they do even more. These shoes allow you to make your own beats with each step. And, to make things more interesting, we are a proud sponsor of Les Twins--the guys featured in this video! Be sure to check out the concept and watch for the smooth slide at 1:18!

We can't wait to get some "Hooks" on those shoes!

How Bad Do You Want It

How bad do you want it?
With the NFL lockout in place over the summer, some athletes were taking it easy, enjoying the time off, and some were trying to follow their dreams and be successful. Take a look into what it takes to be successful and be inspired.
-GSK
GreyskaleMultimedia.com

How Bad Do You Want It from Greyskale Multimedia LLC on Vimeo.

The Twins graffiti artists

 

Os Gêmeos (the twins) are graffiti artists from São Paulo, Brazil. They began their carriers in 1987 as graffiti artists and gradually became an influence in the local scene. Their murals often feature yellow-skinned characters that the twins have both seen in their dreams. The subjects to their murals range from family portraits to commentary on São Paulo’s social and political circumstances.

  Their latest mural can be seen in Lisbon, Portugal. Taking over the façade of two walls ofthe corner building. The attention to detail is what makes this muralbreathtaking. They took advantage of the space and made a two dimensional space a three dimensional. Through the use of shadows The Twins help create the visual aspect of arms coming away from the walls. The use of bright color allows the eyes to constantly follow the rhythm of the mural. It must be difficult to drive past this and not stop. 

      

TWEETS

"@JerryLorenzo: #JLNIGHTS GRAMMY WEEKEND LINE-UP... http://t.co/uFPuW7Qy" They ain't ready for this yet bro! 1 hour 8 min ago
“@nerandhas: @TK_Nguyen already happening feb 29th.” When and where? #CountMeIn 3 hours 17 min ago
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@Caliheatherette You're still hungover at 6:32PM? What did you do last night? 3 hours 48 min ago
@MelindaSir @stepheske I've never said, "DAMN, that girls has nice lashes!" but I know it helps the overall package though. HAHA 4 hours 15 min ago